Creative Direction & Campaigns
Concept, art direction and production leadership for launches, campaigns and content systems with a distinct point of view.
XPSR turns a business or brand need into a practical campaign world, aligning image, film, typography, space, copy and production.
Who it is for
Brands with a solid foundation that need a launch, campaign, seasonal moment or experienced creative lead across several contributors.
What it can include
- Campaign concept development
- Creative treatments and visual references
- Art direction across photography, film and design
- Production design and shot systems
- Specialist, talent and crew coordination
- Launch content and channel direction
How it works
We define the central campaign idea and intended audience response, then translate it into a usable treatment, production plan and output system for every contributor.
Practical answers about this service.
What is creative direction?
Creative direction turns a business or communication goal into one practical visual and verbal idea, then keeps design, photography, film, copy and production aligned around it.
Can XPSR direct a campaign for an existing brand?
Yes. XPSR can work within established brand guidelines, identify the campaign idea and lead the contributors needed to translate it across formats and channels.
Does XPSR provide the production team?
When required, XPSR assembles and coordinates a team suited to the concept, including photographers, filmmakers, stylists, producers, designers, writers and talent.