Brand Strategy & Identity
Positioning, naming, identity, packaging and brand language built as one usable system.
XPSR shapes brands from the central business idea through the visual and verbal system to the applications people actually encounter.
Who it is for
Founders and growing brands preparing to launch, reposition, introduce a product range or replace fragmented brand materials with one clear system.
What it can include
- Research and positioning
- Naming and messaging
- Visual identity systems
- Packaging and label design
- Brand voice and copy direction
- Guidelines and launch applications
How it works
We establish the strategy and central idea first, then build a modular identity and test it on the real touchpoints the brand needs to use.
Practical answers about this service.
What does a brand identity project include?
A brand identity project can include positioning, naming, messaging, visual identity, packaging, brand voice, guidelines and the launch applications needed to put the system into use.
Can XPSR design packaging and labels?
Yes. Packaging and label design can be developed as part of a complete identity or as an extension of an existing brand system, with production requirements considered from the start.
How long does a brand identity project take?
A focused identity usually takes six to ten weeks. A broader project involving strategy, naming, packaging and launch applications often takes eight to fourteen weeks.