/ Product Strategy · iOS · Web2026

Where Sun

A privacy-first iPhone weather planner that finds nearby places with better weather, supported by a playful launch site and App Store presence.

Where Sun launch website with an orange sun mascot and the headline Where is the sun?

Where Sun turns a familiar question — where is the sun? — into one clear action. The product compares nearby places and forecast days, then makes a useful day-trip decision feel lighter than reading a weather map.

Challenge

Complex location data, place discovery and parallel weather checks had to disappear behind a simple interface. The app still needed to be useful when perfect sun was unavailable, work without a user account, and explain its privacy-first model clearly enough to earn trust.

Approach

Users start from GPS or a chosen city and forecast day. The product combines nearby cities, towns, beaches, parks and nature destinations, checks their weather in parallel and ranks them as sunny, partly sunny or without sun, with rain and severe-weather context. A secure Cloudflare Worker keeps API keys out of the app, while the visual identity, Field Notes, FAQ and privacy pages explain the experience before users continue to the App Store.

Outcome

The published iPhone app offers a free daily planning flow and an optional premium tier for longer forecasts, wider search radii and more saved places. It requires no user account, contains no advertising and does not use data for ad tracking; the launch website gives the product a clear, credible home outside the App Store.

Deliverables

  • Product strategy
  • Naming and visual identity
  • UX and interface design
  • iPhone app development
  • Location and weather logic
  • Subscription model
  • Launch website and Field Notes
  • App Store launch
Brand system(02)

Where Sun brand system

Your next perfect day is out there.

Typography / 01

Inter Black

Where is the sun?

Body / Inter

Cream#f9f6f0
Coral#ef493b
Sun#ff9712
Warm brown#a8504a
Ink#111111
Digital experience(03)

A useful weather decision made warm and memorable.

The mascot, direct language and compact interface turn parallel weather and place data into a simple action: choose a day, tap the sun and go.

wheresun.app
Desktop Where Sun launch page with the sun mascot and coral headline.
Where Sun iPhone app search screen showing forecast days, distance controls, location entry and the sun mascot.
Selected assets(04)

Selected assets: Where Sun

Where Sun App Store mockup showing city search and forecast-day controls.
Search / location and radius
Where Sun App Store mockup showing hourly weather and nearby things to do.
Place detail / plan the day
Where Sun App Store mockup showing the animated weather-fetching state.
Product voice / loading with personality
See it in context

Where Sun is live.